MKT 4353 - Marketing Logistics

3 Hours. Planning, implementing, and controlling marketing systems for the flow of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Involves coordinating the activities of suppliers, purchasing agents, manufacturers, transportation modes, marketers, channel, members, and customers in domestic and international markets. Prerequisite: MKT 3213 Student cannot earn credit in both MKT 4353 and SCM 4353. Dual-listed: SCM 4353