May 21, 2024  
2014-15 NSU Undergraduate Catalog 
    
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2014-15 NSU Undergraduate Catalog [Archived Catalog]

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MGMT 3323 - Creativity, Innovation, & Opportunity

3 Hours. Students investigate concepts related to two areas: 1. creativity and innovation; and 2. opportunity identification and assessment.  Students use creativity and innovation skills to identify and evaluate opportunities in a new or existing business.  Students consider environmental factors, market factors, competitive factors, and customer needs to identify and assess opportunities.  

  Prerequisite: MGMT 3183, MKT 3213


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