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Apr 23, 2024
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2014-15 NSU Graduate Catalog [Archived Catalog]
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PMBA 5363 - Domestic and Global Marketing Management3 Hours. This course will assist students in developing a marketing plan in
an increasingly global economy and uncertain environment. The
course will use cases to assist students in applying marketing
tolls in making decisions. Note: Topics will include marketing strategic planning, buyer behavior, marketing mix, and marketing analysis. Prerequisite: approved undergraduate marketing course or MBA 5023.
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