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    Northeastern State University
  Feb 25, 2018
2017-18 Northeastern State University Undergraduate Catalog

MKT 3253 - Integrated Marketing Communications

3 Credit Hours
A study of decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans and the interrelationships among advertising, selling and sales promotion strategies. Ethical and international issues involved in promotional activities are studied and discussed.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.