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    Northeastern State University
   
 
  Sep 21, 2017
 
 
    
2017-18 Northeastern State University Undergraduate Catalog

MKT 3323 - Buyer Behavior #

3 Credit Hours
Application of concepts, principles and theories from the social sciences to the study of the acquisition, consumption and disposition of goods and services by consumers and businesses. Issues of ethics and global marketing are considered.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.