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Apr 20, 2024
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2017-18 NSU Undergraduate Catalog [Archived Catalog]
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MKT 3453 - Sales and Sales Management3 Credit Hours
Principles and techniques of personal selling are addressed. Management concepts including supervision, control of sales divisions, sales planning, research, motivation, compensation of salespersons, and ethical issues are discussed.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Restrictions: Junior standing or above.
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