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    Northeastern State University
   
 
  Nov 20, 2017
 
 
    
2017-18 Northeastern State University Undergraduate Catalog

MKT 3583 - New Product/Service Development

3 Credit Hours
The focus of the course is management of new product development processes, from product definition through ramp-up of product manufacturing. Using a project in which students will be asked to design and develop a product or service of their choosing, they will learn processes for collecting customer and user needs data, prioritizing that data, developing a product specification, sketching and building product prototypes, and interacting with the customer during product development. The course is intended as a very hands-on experience in the product development process.
Cross-listed: MGMT 3583.
Note: Credit cannot be earned in both MGMT 3583 and MKT 3583.