May 24, 2018  
2017-18 Northeastern State University Undergraduate Catalog 
    
2017-18 Northeastern State University Undergraduate Catalog

MKT 3663 - Retail Management

3 Credit Hours
Strategic framework is developed for understanding retailing principles. International environmental issues affecting implementation of retail strategy and operational aspects of planning involving customers and ethical influences are explored.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Restrictions: Junior standing or above.