May 20, 2018  
2017-18 Northeastern State University Undergraduate Catalog 
    
2017-18 Northeastern State University Undergraduate Catalog

MGMT 3323 - Creativity, Innovation, & Opportunity

3 Credit Hours
Students investigate concepts related to two areas: 1. creativity and innovation; and 2. opportunity identification and assessment.  Students use creativity and innovation skills to identify and evaluate opportunities in a new or existing business.  Students consider environmental factors, market factors, competitive factors, and customer needs to identify and assess opportunities. 
Prerequisite: MGMT 3183 Principles of Management and MKT 3213 Principles of Marketing with a minimum grade of C.