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    Northeastern State University
  Jan 20, 2018
2017-18 Northeastern State University Undergraduate Catalog

MKT 4563 - Health Care Marketing

3 Credit Hours
A review of concepts of planning and marketing and their application to the delivery of health care, assessment of community health care needs and resources in an ambulatory or clinical environment.
Prerequisite: MKT 3213 Principles of Marketing or ORGL 4443 Markets and Stakeholders with a minimum grade of C.
Cross-listed: HCA 4563.
Note: Credit cannot be earned in both HCA 4563 and MKT 4563.