The page uses Browser Access Keys to help with keyboard navigation. Click to learn moreSkip to Navigation

Different browsers use different keystrokes to activate accesskey shortcuts. Please reference the following list to use access keys on your system.

Alt and the accesskey, for Internet Explorer on Windows
Shift and Alt and the accesskey, for Firefox on Windows
Shift and Esc and the accesskey, for Windows or Mac
Ctrl and the accesskey, for the following browsers on a Mac: Internet Explorer 5.2, Safari 1.2, Firefox, Mozilla, Netscape 6+.

We use the following access keys on our gateway

n Skip to Navigation
k Accesskeys description
h Help
    Northeastern State University
   
 
  Dec 17, 2017
 
 
    
2017-18 Northeastern State University Undergraduate Catalog

MKT 3263 - Introduction to Digital Media Marketing

3 Credit Hours
Students gain an understanding of harnessing digital media tools for marketing purposes with an emphasis on social media platforms.  Students learn theoretical differences between social media platforms and traditional marketing tools and examine the relevance and importance of social media platforms in contemporary marketing environments.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.