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    Northeastern State University
   
 
  Nov 24, 2017
 
 
    
2017-18 Northeastern State University Undergraduate Catalog

MKT 4263 - Advanced Digital Media Marketing

3 Credit Hours
Students build on their understanding of digital media marketing with hands-on experience in designing, implementing, and managing a digital marketing plan.  Students explore advanced digital marketing concepts such as design, crisis communication, and analytics.
Prerequisite: MKT 3213 Principles of Marketing and MKT 3263 Introduction to Digital Media Marketing with a minimum grade of C.