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May 16, 2024
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2008-09 NSU Undergraduate Catalog [Archived Catalog]
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IBUS 4343 - International Marketing3 Hours.
Strategic implications of marketing in different countries and
marketing management concepts necessary to accommodate changing
market structure, strategic international alliances, ethics and
social responsibility relative to global markets.
Prerequisite: MKT 3213. Dual-listed: MKT 4343.
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