Mar 28, 2024  
2018-19 NSU Undergraduate Catalog 
    
2018-19 NSU Undergraduate Catalog [Archived Catalog]

MKT 3663 - Retail Management

CIP Code
3 Credit Hours
Strategic framework is developed for understanding retailing principles. International environmental issues affecting implementation of retail strategy and operational aspects of planning involving customers and ethical influences are explored.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Restrictions: Junior standing or above.