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Apr 18, 2024
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2018-19 NSU Undergraduate Catalog [Archived Catalog]
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PSYC 4523 - Psychological Consumer Behavior #CIP Code
3 Credit Hours
The study of the psychological aspects of consumer beliefs and behavior, including the importance and effects of mass media. Emphasis will be placed on communication techniques for effecting change in individual cognition, and the corresponding influence on society at large.
Prerequisite: PSYC 1113 Intro to Psychology or instructor permission.
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