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Apr 19, 2024
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2019-20 NSU Undergraduate Catalog [Archived Catalog]
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COMM 3403 - Persuasion #
CIP Code:
Description: The study of attitude and/or behavioral attitudes and the application of verbal tools designed to enhance that change. The course includes discussions of classical persuasion, theories of attitude change, and interpersonal compliance gaining strategies; and opportunities to apply persuasive strategies to a variety of contexts (e.g., advertising and sales).
Credit Hours: 3
Contact Hours:
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