Sep 23, 2020  
2019-20 NSU Undergraduate Catalog 
    
2019-20 NSU Undergraduate Catalog [Archived Catalog]

MKT 3253 - Integrated Marketing Communications


CIP Code:

Description: A study of decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans and the interrelationships among advertising, selling and sales promotion strategies. Ethical and international issues involved in promotional activities are studied and discussed.

Credit Hours: 3
Contact Hours:

Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.