Sep 21, 2020  
2019-20 NSU Undergraduate Catalog 
2019-20 NSU Undergraduate Catalog [Archived Catalog]

MKT 3323 - Buyer Behavior #

CIP Code:

Description: Application of concepts, principles and theories from the social sciences to the study of the acquisition, consumption and disposition of goods and services by consumers and businesses. Issues of ethics and global marketing are considered.

Credit Hours: 3
Contact Hours:

Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.