Sep 23, 2020  
2019-20 NSU Undergraduate Catalog 
    
2019-20 NSU Undergraduate Catalog [Archived Catalog]

MKT 4123 - Electronic Media Strategy


CIP Code:

Description: This course explores the field of electronic marketing (e-marketing) and the application of marketing strategies and tactics to electronic media.  Topics include an overview of electronic media and emerging technologies, the e-business marketspace, marketing mix strategies in an e-market, the role of internet marketing in the integrated marketing communications plan, website planning and development, e-marketing metrics, building customer databases through electronic technology, and ethics and regulation in the e-marketspace.

Credit Hours: 3
Contact Hours:

Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.