Sep 23, 2020  
2019-20 NSU Undergraduate Catalog 
2019-20 NSU Undergraduate Catalog [Archived Catalog]

MKT 4333 - Marketing Research

CIP Code:

Description: An examination of the systematic research to marketing management decision making. Identifying problems, determining information needs, designing research, collecting data, analyzing, interpreting and reporting research findings. Cases on international and ethical questions are included.

Credit Hours: 3
Contact Hours:

Prerequisite: MKT 3213 Principles of Marketing and BADM 3933 Business Statistics or MATH 3513 Statistical Methods with a minimum grade of C.
Restrictions: Junior standing or above.