Sep 23, 2020  
2019-20 NSU Undergraduate Catalog 
    
2019-20 NSU Undergraduate Catalog [Archived Catalog]

MKT 4263 - Advanced Digital Media Marketing


CIP Code:

Description: Students build on their understanding of digital media marketing with hands-on experience in designing, implementing, and managing a digital marketing plan.  Students explore advanced digital marketing concepts such as design, crisis communication, and analytics.

Credit Hours: 3
Contact Hours:

Prerequisite: MKT 3213 Principles of Marketing and MKT 3263 Introduction to Digital Media Marketing with a minimum grade of C.