Oct 21, 2020  
2020-21 NSU Undergraduate Catalog 
    
2020-21 NSU Undergraduate Catalog

COMM 3403 - Persuasion


Description: The study of attitude and/or behavioral attitudes and the application of verbal tools designed to enhance that change. The course includes discussions of classical persuasion, theories of attitude change, and interpersonal compliance gaining strategies; and opportunities to apply persuasive strategies to a variety of contexts (e.g., advertising and sales).

Credit Hours: 3
LAS Course: Yes