MKT 4103 - Marketing Analysis

CIP Code: 521401
Description: Students will learn contemporary analytical tools and models used in marketing decision making. Emphasis will be on the integration of specific marketing models and data analysis techniques used in marketing research, marketing pricing, demand and segmentation analysis, market share estimation analysis, and sales and forecasting analysis in traditional and digital environments. Some analytical software will be required.

Credit Hours: 3
Prerequisite: MKT 3213 Principles of Marketing and either BADM 3933 Business Statistics or MATH 3513 Statistical Methods, all with a minimum grade of C.