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May 11, 2024
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2012-13 NSU Undergraduate Catalog [Archived Catalog]
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IBUS 4343 - International Marketing 3 Hours.
Strategic implications of marketing in different countries and
marketing management concepts necessary to accommodate changing
market structure, strategic international alliances, ethics and
social responsibility relative to global markets.
Prerequisite: MKT 3213. Dual-listed: MKT 4343.
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