Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________

Catalog: 2015-16 NSU Undergraduate Catalog Program: Marketing Major B.B.A. - Major Code 1575 Minimum Credits Required:__________________

Marketing Major B.B.A. - Major Code 1575

Business Administration General Information

Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. With a capacity to produce an abundance of goods and services, businesses in the United States have been compelled to study the market in order to be properly able to respond to its demands. Marketing is a relatively new discipline having been developed in the twentieth century with most of its impetus since 1930. The study of marketing incorporates the use of most business subjects (accounting, management, law, etc.) and the behavioral sciences (psychology, sociology, anthropology.)

Business General Education Requirements

A minimum of 49 hours of academic work in general education is required during the freshman and sophomore years. For students transferring with the Associate of Arts degree or Associate of Science degree from a public institution in Oklahoma, all general education requirements will be satisfied with respect to degree requirements. However, some majors may require other specific general education courses as program prerequisites or program requirements. Students should consult advisors and the program’s plan of study for futher information. Students are required to complete general education requirements by the time they have completed 90 semester hours of college work. General Education Requirements

Students seeking Bachelor of Business Administration (BBA) degrees are encouraged to select these courses while completing General Education requirements.

Course Name

Term Taken

Grade

Gen Ed

ENGL 1113 - Freshman Composition I #

ENGL 1213 - Freshman Composition II #

MATH 1513 - College Algebra #

ECON 2213 - Principles of Microeconomics #

or ECON 2313 - Principles of Macroeconomics #

Business Core 42 hours

The following core of courses is required of all business students, except as modified for Hospitality and Tourism Management. See major plan of study on the following pages.

At least 21 of the 42 credits in the BBA core must be earned at NSU.

Course Name

Term Taken

Grade

Gen Ed

ACCT 2103 - Introduction to Financial Accounting

ECON 2213 - Principles of Microeconomics #

MATH 3513 - Statistical Methods #

or BADM 3933 - Business Statistics #

ACCT 2203 - Introduction to Managerial Accounting

ECON 2313 - Principles of Macroeconomics #

IS 3063 - Principles of Information Systems

IS 3113 - Business Communications #

MGMT 3183 - Principles of Management

MGMT 3213 - Principles of Supply Chain & Operations Management

MKT 3213 - Principles of Marketing

FIN 3213 - Principles of Finance

BLAW 3003 - Business Law I

BADM 3963 - Quantitative Methods for Business Decision Making

MGMT 4213 - Business Strategy/Policy

Marketing Core 12 hours

Course Name

Term Taken

Grade

Gen Ed

MKT 3323 - Buyer Behavior #

MKT 4333 - Marketing Research

MKT 4543 - Marketing Management

MKT 3253 - Integrated Marketing Communications

Electives 12 hours

Business Elective (3000/4000 level) 3 hours
Marketing Electives (3000/4000 level) 9 hours

Note: MKT electives to be selected with guidance from faculty advisor

Minimum Total 66 hours

Policies of the College of Business and Technology

The following policies of the College of Business and Technology apply: Entrance Requirements, Minimum Grade Requirements, Experiential Credit Limitation, Transfer Credit Limitation, English Proficiency, Upper Division Credit, Liberal Arts and Sciences, and Residency.

ENGLISH PROFICIENCY:	English proficiency is a graduation requirement. Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
UPPER DIVISION CREDIT:	Total hours must include at least 40 hours of credit in courses numbered 3000 and above.
LIBERAL ARTS & SCIENCES:	At least 40 semester credit hours are required in the Liberal Arts and Sciences for the BBA and BT degrees and 55 semester credit hours in the Liberal Arts and Sciences for BS degrees. Liberal Arts and Science courses are designated with a “#” after the course title.
RESIDENCY:	At least 18 hours or one-half of the major, whichever is greater, must be taken in residency.

Notes: