Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________

Catalog: 2016-17 NSU Undergraduate Catalog Program: Marketing B.B.A. - Major Code 1575 (1573/1574) Minimum Credits Required:__________________

Marketing B.B.A. - Major Code 1575 (1573/1574)

OSRHE Program Code: 055
CIP Code: 521401

Business Administration General Information

Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. With a capacity to produce an abundance of goods and services, businesses in the United States have been compelled to study the market in order to be properly able to respond to its demands. Marketing is a relatively new discipline having been developed in the twentieth century with most of its impetus since 1930. The study of marketing incorporates the use of most business subjects (accounting, management, law, etc.) and the behavioral sciences (psychology, sociology, anthropology.)

Business General Education Requirements

A minimum of 49 hours of academic work in general education is required during the freshman and sophomore years. For students transferring with the Associate of Arts degree or Associate of Science degree from a public institution in Oklahoma, all general education requirements will be satisfied with respect to degree requirements. However, some majors may require other specific general education courses as program prerequisites or program requirements. Students should consult advisors and the program’s plan of study for further information. Students are required to complete general education requirements by the time they have completed 90 semester hours of college work. General Education Requirements

Students seeking Bachelor of Business Administration (BBA) degrees are encouraged to select these courses while completing General Education requirements.

Course Name

Term Taken

Grade

Gen Ed

ENGL 1113 - Freshman Composition I #

ENGL 1213 - Freshman Composition II #

MATH 1513 - College Algebra #

ECON 2213 - Principles of Microeconomics #

or ECON 2313 - Principles of Macroeconomics #

Business Core - 42 hours

The following core of courses is required of all business students, except as modified for Hospitality and Tourism Management. See major plan of study on the following pages.

At least 21 of the 42 credits in the BBA core must be earned at NSU.

Course Name

Term Taken

Grade

Gen Ed

ACCT 2103 - Introduction to Financial Accounting

ECON 2213 - Principles of Microeconomics #

MATH 3513 - Statistical Methods #

or BADM 3933 - Business Statistics #

ACCT 2203 - Introduction to Managerial Accounting

ECON 2313 - Principles of Macroeconomics #

IS 3063 - Principles of Information Systems

IS 3113 - Business Communications #

MGMT 3183 - Principles of Management

MGMT 3213 - Principles of Operations Management

MKT 3213 - Principles of Marketing

FIN 3213 - Principles of Finance

BLAW 3003 - Business Law I

BADM 3963 - Quantitative Methods for Business Decision Making

MGMT 4213 - Business Strategy/Policy

Marketing Core - 12 hours

Course Name

Term Taken

Grade

Gen Ed

MKT 3253 - Integrated Marketing Communications

MKT 3323 - Buyer Behavior #

MKT 4333 - Marketing Research

MKT 4543 - Marketing Management

Select one of the following:

General Marketing - 12 hours (1573)

Course Name

Term Taken

Grade

Gen Ed

Complete 9 hours from the following:

HTM 4453 - Tourism Marketing

Marketing (MKT) electives (3000/4000 level)

Complete 3 hours from the following:

Business electives (any 3000/4000 level business course)

Digital Marketing Option - 21 hours (1574)

Course Name

Term Taken

Grade

Gen Ed

MKT 3263 - Introduction to Digital Media Marketing

MKT 4263 - Advanced Digital Media Marketing

M S 3033 - Basic Advertising #

M S 3333 - Multimedia Writing #

Complete 9 hours from the following Digital Marketing Electives:

M S 3013 - Digital Photography #

M S 3233 - Publication/Editing #

M S 3513 - Media Management & Planning #

M S 4063 - Advanced Advertising #

M S 4093 - Copywriting/Layout #

M S 4233 - Video Production #

M S 4533 - Crisis Communication #

M S 4553 - Media Campaigns & Events #

Major Total - 24 hours (General Marketing)

Total Business Core & General Marketing - 66 hours

Major Total - 33 hours (Digital Marketing)

Total Business Core & Digital Marketing - 75 hours

Additional Degree Information - College of Business and Technology

In addition to general education and program requirements stated above, additional hours may be needed to satisfy all minimum degree requirements listed below.

English Proficiency: Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
A minimum of 124 hours is required. PE activity is limited to four hours. Prior learning credit (CLEP, Advanced Standing, Military Credit, etc) is limited to 30 hours.
A minimum of 30 hours in residence (from NSU) is required for graduation. PE activity is limited to four hours. Hours in residence exclude zero-level courses and prior learning credit such as CLEP, Advanced Placement, Advanced Standing, Military Credit, etc.
A minimum of 40 hours of 3000/4000 level courses is required for graduation.
A minimum of 60 hours from a 4-year school is required for graduation excluding zero level and PE activity courses.
At least fifty percent of the major requirements must be upper division courses (3000 and 4000 level).
At least 18 hours or fifty percent of the major, whichever is greater, must be satisfactorily completed at NSU.
The minimum number of credit hours required in the Liberal Arts and Sciences varies based on the type of degree. B.B.A and B.T. degrees require at least 40 hours and the B.S. degree requires at least 55 hours. Liberal Arts and Science courses are designated with a “#” after the course title.

For more information, see Bachelor’s Degree Requirements.

Notes: