Oct 21, 2020  
2012-13 NSU Undergraduate Catalog 
    
2012-13 NSU Undergraduate Catalog [Archived Catalog]

Marketing Major B.B.A. - Major Code 1575


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Business Administration General Information 

Marketing is the performance of business activities which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives. With a capacity to produce an abundance of goods and services, businesses in the United States have been compelled to study the market in order to be properly able to respond to its demands. Marketing is a relatively new discipline having been developed in the twentieth century with most of its impetus since 1930. The study of marketing incorporates the use of most business subjects (accounting, management, law, etc.) and the behavioral sciences (psychology, sociology, anthropology.)

Electives


  • Business Elective 3000-4000 level 3 hours
  • Marketing Elective 3000-4000 level 9 hours (to be selected with guidance from faculty advisor)

Minimum Total 66 hours


Policies of the College of Business and Technology


The following policies of the College of Business and Technology apply: Entrance Requirements, Minimum Grade Requirements, Experiential Credit Limitation, Transfer Credit Limitation, English Proficiency, Upper Division Credit, Liberal Arts and Sciences, and Residency.

ENGLISH PROFICIENCY: English proficiency is a graduation requirement. Components I and II of English proficiency should be met with grades of “C” or better prior to the completion of 60 credit hours.
UPPER DIVISION CREDIT: Total hours must include at least 40 hours of credit in courses numbered 3000 and above.
LIBERAL ARTS & SCIENCES: At least 40 semester credit hours are required in the Liberal Arts and Sciences for the BBA and BT degrees and 55 semester credit hours in the Liberal Arts and Sciences for BS degrees.  Liberal Arts and Science courses are designated with a “#” after the course title.
RESIDENCY: At least 18 hours or one-half of the major, whichever is greater, must be taken in residency.

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