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MEDT 4125 - Clinical Chemistry I 5 Hours. The theory and laboratory methodology of analytical biochemistry, clinical microscopy, urinalysis, and routine and special procedures of medical significance.
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MEDT 4236 - Clinical Hematology 6 Hours. Systemized study of disease, cell maturation, principles of homeostasis, methodology used in routine and special hematology studies and correlation of hematological findings with physiological conditions.
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MEDT 4246 - Clinical Immunology 6 Hours. The theory of immunologic responses and procedures used in serological determinations; the study of immunohematology, fundamentals of antigen-antibody reactions, blood groups and types, compatibility testing, blood components, and the lab methods used as they relate to the medical significance of immunohematology immunology, and infectious disease.
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MEDT 4325 - Clinical Chemistry II 5 Hours. The theory and laboratory methodology of analytical biochemistry, instrumentation, lab mathematics, routine and special procedures and medical significance.
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MEDT 4351 - Topics in Medical Technology 1 Hours. Principles and practices of the Medical Laboratory including basic management skills, quality assurance, special education methodology, computer applications, laboratory safety, and special projects in selected areas.
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MGMT 3183 - Principles of Management 3 Hours. Overview of the knowledge, roles, responsibilities, and skills required of modern managers. Sample topics include history of management, decision-making, international management, corporate social responsibility, corporate strategy, organization design, and human resource management.
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MGMT 3213 - Principles of Supply Chain & Operations Management 3 Hours. An integrated study of supply chain and operations management concepts and practices relative to manufacturing and service operations. Quantitative problem solving and spreadsheet analysis support conceptual learning focused on managing business processes, capacity planning, inventory, purchasing, supply chain coordination, logistics and lean operations. Prerequisite: MATH 1513 or higher, computer proficiency, and MATH 3513 or BADM 3933.
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MGMT 3253 - Organizational Behavior # 3 Hours. Study of individual and group behavior in organizations. Topics
such as personality, attitudes, motivation, group dynamics, power,
leadership, conflict management, international dimensions, and
organizational culture are examined concerning their effect on
individual and organizational performance. Prerequisite: MGMT 3183.
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MGMT 3263 - Principles of Entrepreneurship 3 Hours. Topics include history and impact of entrepreneurial activity; characteristics of entrepreneurs; women and minority entrepreneurs; opportunity recognition and evaluation; risk assessment; market identification; and creativity. Prerequisite: Junior standing or above.
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MGMT 3313 - Managing Across Borders 3 Hours. Staffing, training and compensation for global operations; managing interdependence across global project teams; cross-cultural communication negotiation and decision-making; cross border motivation and leadership; and the expatriate experience. Dual-listed: IBUS 3313
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MGMT 3323 - Creativity, Innovation, & Opportunity 3 Hours. Students investigate concepts related to two areas: 1. creativity and innovation; and 2. opportunity identification and assessment. Students use creativity and innovation skills to identify and evaluate opportunities in a new or existing business. Students consider environmental factors, market factors, competitive factors, and customer needs to identify and assess opportunities.
Prerequisite: MGMT 3183, MKT 3213
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MGMT 3401 - Honors Research I 1 Hours. Topic identification and literature review for scholarly activity. Prerequisite: Honors student, Junior standing or above.
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MGMT 3402 - Honors Research II 2 Hours. Research and development of scholarly activity. Prerequisite: Honors student, Junior standing or above, MGMT 3401.
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MGMT 3553 - Entrepreneurial Finance 3 Hours. This course focuses on the financing decisions of entrepreneurs. The first part of the course emphasizes identifying and valuing entrepreneurial business opportunities. The second part addresses how and from whom entrepreneurs raise funds and how financial contracts are structured to manage risk and align incentives. The third part addresses ways in which entrepreneurs “harvest” success and value. Prerequisite: MGMT 3263 Principles of Entrepreneurship Dual-listed: FIN 3553
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MGMT 3563 - Entrepreneurial Marketing 3 Hours. This course focuses on the marketing decisions of entrepreneurs. Study of the techniques used to profitably identify and fill customers’ needs when operating within a limited budget during the early stages of a start-up or in a small or medium sized firm. Course strives to develop skills in applying basic marketing principles and high impact sales and promotion techniques in integrated manner to produce a practical, cost-effective action plan for start-ups and smaller companies. MGMT 3563 Dual-listed: MKT 3563
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MGMT 3573 - Entrepreneurial Operations 3 Hours. This course focuses students on the dynamic, cash driven environment of the entrepreneur by examining lifestyle ventures, smaller profitable ventures, and fast-growth ventures. This comprehensive course focuses on new venture management and the process of developing strategies and plans for successful entrepreneurial operations. Prerequisite: MGMT 3263 Principles of Entrepreneurship
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MGMT 3583 - New Product/Service Development 3 Hours. The focus of the course is management of new product development processes, from product definition through ramp-up of product manufacturing. Using a project in which students will be asked to design and develop a product or service of their choosing, they learn processes for collecting customer and user needs data, prioritizing that data, developing a product specification, sketching and building product prototypes, and interacting with the customer during product development. The course is intended as a very hands-on experience in the product development process. Dual-listed: MKT 3583
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MGMT 3613 - Leadership and Supervision 3 Hours. Students develop supervisory skills that can be applied in entry level management positions, and that provide a base for advancement in within organizations. Topics include quality and productivity, corporate social responsibility, setting and implementing goals and plans, the supervisor as leader, motivating employees, managing diversity, dealing with problem employees, selecting employees, training, and appraising performance.
Prerequisite: MGMT 3183
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MGMT 4013 - Management and Team Skills 3 Hours. Students develop management and team skills, including analytical and creative problem solving, effective and supportive communication, coaching and counseling, gaining power and influence, managing stress, time management, managing interpersonal conflict, and delegating effectively. The skills are learned and practiced through the use of cases, in-class exercises, and the application of the skills. Students perform much of the course work in a team setting.
Prerequisite: MGMT 3183
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MGMT 4103 - Business Decision Analysis 3 Hours. This course involves the study of the analysis and solution of complex business problems. Emphasis is placed on modeling business problems, analyzing the models and interpreting the results obtained from these models. Deterministic and probabilistic models are explored. Spreadsheet software is used for the analysis and solution of management science and business models.
Prerequisite: BADM 3963
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MGMT 4113 - Human Resource Management 3 Hours.
Students investigate major human resource functions that include planning, staffing, training, compensation, performance appraisal, and labor relations. Additionally, relevant current issues in the HRM area are studied. Prerequisite: MGMT 3183.
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MGMT 4143 - Project Management 3 Hours. Application of management processes to complex interdisciplinary
organizational environments through the study of program and
project management, principles of project planning, staffing and
budgeting; resource allocation; optimization of project cost;
schedule and performance standards; and international projects. Prerequisite: MGMT 3183, 3213.
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MGMT 4163 - Compensation Management 3 Hours. Students investigate pay structures, internal and external pay equity, compensation packages, how to manage a compensation system, and current issues related to compensation management. Prerequisite: MGMT 3183, MGMT 4113 Concurrent enrollment in MGMT 4113 if approved by instructor.
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MGMT 4200 - Special Topics in Management 1-4 Hours. Study of management topics of current or special interest.
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MGMT 4213 - Business Strategy/Policy 3 Hours. A capstone course incorporating the integrative concerns of upper level business management with an environmental and strategic emphasis. Explores that set of managerial decisions and actions that determines the long-run performance of a firm. **May be taken only after all core classes are completed. Prerequisite: Senior level standing and completion of core requirements. NO graduate credit. Requires an integrative experience and capstone exam, which is used for assessment, and must be taken at NSU.
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MGMT 4223 - Negotiations & Labor Management 3 Hours. The course introduces strategic negotiations, negotiation preparation, buyer-supplier relationships including international negotiations, application of negotiations to labor relations in unionized and non-unionized work places, negotiation simulations, and U.S. & international labor laws & practices. Prerequisite:
MGMT 3183
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MGMT 4243 - New Venture Creation 3 Hours. A study of requirements, decisions, and policies required for the
development of a new business. Attention is directed to opportunity
assessment, organizing, financing, profit planning, projection,
direction, and control. Students will complete the major components
of a business plan. Prerequisite: MKT 3213, MGMT 3263.
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MGMT 4290 - Special Topics in Entrepreneurship 1-6 Hours. Study of a topic of current or special interest in
entrepreneurship. Prerequisite: 1) junior or senior status; 2) permission of instructor.
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MGMT 4313 - Recruitment, Selection, and Performance Eval 3 Hours. Students explore theoretical, legal, methodological, and substantive issues related to recruitment, selection systems, and performance appraisal systems. Prerequisite: MGMT 3183, BADM 3933 or MATH 3513, and MGMT 4113 (with concurrent enrollment in MGMT 4113 if approved by the instructor).
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MGMT 4323 - Quality Management 3 Hours. An in-depth examination of management approaches to increasing productivity and improving the quality of goods and services. Techniques which generate individual commitment and cooperative achievement as well as quantitative evaluation techniques for improving quality. Prerequisite: MGMT 3183.
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MGMT 4401 - Honors Research IV 1 Hours. All enrolled students will present their scholarly activity. All other students are expected to attend. Prerequisite: Honors students, MGMT 4402.
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MGMT 4402 - Honors Research III 2 Hours. Completion of honors thesis, artistic composition or other scholarly activity. Prerequisite: Honors student, Senior standing, MGMT 3402.
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MGMT 4513 - Health Care Economics 3 Hours. An introduction to health care economics organized around health care policy and administration applications. Discussion includes: the differences between health care markets versus conventional markets, the labor markets for physicians and nurses, and the mechanisms we use for funding research and innovation in health care. To practice and strengthen student analytical skills, each course will include some work on the analysis of various aspects of the ever-changing health care policy debate. This can include readings and discussion on the evolution of health care markets to managed care, discussions on the increasing costs of medical care and the financial problems of Medicare, analysis and discussion of recent health care reform proposals, etc. The objective is to help students learn to effectively apply economic tools and reasoning so that they can better understand health care issues. Prerequisite: Junior standing or above and ECON 2213 (Principles of Microeconomics) - Students cannot earn credit in both MGMT 4513 and ECON 4513. Dual-listed: ECON 4513
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MGMT 4533 - The American Enterprise System 3 Hours. The course provides an overview of the development of the American System and the capitalistic institutions and ideologies, private property, profit motive, and enlightened self-interest which have contributed uniquely to the growth and productivity of the American Enterprise system. The approach is non-technical, for the business major or any student who desires an overview of past and future trends of American entrepreneurial ideology. Prerequisite: ECON 2213. - Students cannot earn credit in both MGMT 4533 and ECON 4533. Dual-listed: ECON 4533
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MGMT 4543 - Venture Operations 3 Hours. Examines problems typically encountered by new and growing businesses. Topics include legal forms of business; managing growth; developing management teams; start-up versus purchase decisions; franchising; and business valuations. Prerequisite: MGMT 3323.
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MGMT 4643 - Entrepreneurship Capstone 3 Hours. The entrepreneurship capstone is a practical experience course in which the student is expected to demonstrate the application of all skills and knowledge learned within the program. This may involve development of a business plan, the completion of a small business consulting project, the analysis of business cases of a business simulation. Prerequisite: At least four (4) entrepreneurship classes must be completed. Students must have completed or be concurrently enrolled in MGMT 4543.
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MGMT 4950 - Management Internship 3 or 6 Hours. Work in an approved business position related to management. Prerequisite: Junior standing or above and approval of the department chair.
Maximum of 3 hours can apply as a Management or Business elective. Consists of applying knowledge which has been gained while working toward a degree.
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MILS 1002 - Leadership Success Strategies 2 Hours. Required in the university induction program of all freshmen; this course addresses academic, social, vocational and other basic concerns common to first-year college students. Prerequisite: Co-requisite: MILS 1011 and 1010L. Course forgoes small group discussion for participation in MILS 1011 Introduction to Leadership. Students may not receive credit in both MILS 1002 and UNIV 1002.
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MILS 1010L - Military Leadership: Introduction to Leadership Lab No Credit Hours. Practical exercises and experience military/adventure skills, drill and ceremony, marksmanship, water safety, map reading, field leader reaction course, and visits to military battlefield and historical sites. Co-requisite: MILS 1011. Open to all students.
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MILS 1011 - Military Leadership: Introduction to Leadership 1 Hours. Examines the unique duties and responsibilities of officers. Discusses organization & role of the Army. Reviews basic life skills pertaining to fitness and communication. Analyzes Leadership values, management techniques, and expected ethical behavior. Co-requisite: MILS 1010L. Open to all students.
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MILS 1020L - Military Leadership: Basic Leadership Lab No Credit Hours. Practical exercises and experiences at leading and decision making is provided to all students. Labs include military/adventure skills, drill and ceremony, marksmanship, water safety, map reading, field leader’s reaction course, and visits to military battlefield and historical sites. Open to all students. Co-requisite: MILS 1021.
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MILS 1021 - Military Leadership: Basic Leadership 1 Hours. Presents fundamental leadership concepts and doctrine. Practices basic skills that underlie effective problem solving. Applies active listening & feedback skills. Examines factors that influence leader and group effectiveness. Examines the officer experience. Co-requisite: MILS 1020L.
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MILS 1101 - Basic Rifle Marksmanship 1 Hours. Introduction to safe use of a firearm and practical application of rifle marksmanship. Course includes weapons safety, mechanics, capabilities and fundamentals of marksmanship. Includes visits to fire at local indoor range. Open to all NSU students. Materials and equipment furnished by Department of Military Science.
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MILS 1211 - Outdoor Field Craft and Skills 1 Hours. This course introduces basic military survival skills and outdoor field craft. Subjects include: cold/hot weather survival, water procurement methods, plant identification, expedient field shelters, signaling, and rappelling/mountaineering. Advanced topics include Bivouac, Priorities of Work, Patrolling and Casualty Evacuation. Open to all NSU students with materials furnished by the Department of Military Science. May be repeated with different topics to a maximum 4 hours credit.
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MILS 2010L - Military Leadership: Individual Leadership Studies Lab No Credit Hours. Applies practical exercises and experiences to classroom instruction. Students rotated through and evaluated in various junior leadership positions and provided feedback on performance. Labs included military/adventure skills, drill and ceremony, marksmanship, water safety, map reading, field leader’s reaction course, and visits to military and historical sites. Co-requisite: MILS 2012.
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MILS 2012 - Military Leadership: Individual Leadership Studies 2 Hours. Develops knowledge of self, self-confidence, and individual
leadership skills. Develops problem solving and critical thinking
skills. Applies communication, feedback, and conflict resolution
skills. Prerequisite: MILS 1011, 1010L, 1021 and 1020L or approval of Professor of
Military Science and Leadership. Co-requisite: MILS 2010L.
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MILS 2020L - Military Leadership: Leadership and Teamwork No Credit Hours. Applies practical exercises and experience to classroom instruction. Students rotated through and evaluated in various leadership positions and provided feedback on performance. Labs include military/adventure skills, drill and ceremony, marksmanship, water safety, map reading, field leader’s reaction course, and visits to military battlefield and historical sites. Open to all students. Co-requisite: MILS 2022.
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MILS 2022 - Military Leadership: Leadership and Teamwork 2 Hours. Focuses on self development guided by knowledge of self and group processes. Challenges current beliefs, knowledge, and skills. Provides equivalent preparation for the ROTC Advanced course as the Leaders Training Course. Open to all students. Prerequisite: MILS 2012 and 2010L or approval of professor of Military Science and Leadership. Co-requisite: MILS 2020L.
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MILS 2101 - Advanced Rifle Marksmanship 1 Hours. This course teaches students various methods of Advanced Marksmanship with topics including air rifle, small bore firing, advanced practical exercises of different shooting positions and marksmanship competition with other universities. Advanced topics include Close Quarters Marksmanship, Rapid Fire, Firing on the move and Two-gun. Prerequisite: MILS 1101 or instructor permission May be repeated with different topics to a maximum 3 hours credit.
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MILS 2103 - Military Leadership: Tactics 3 Hours. This course provides an interdisciplinary approach to military tactics including the history of military tactics, tactical leadership, graphic control measures as a tactical language, and basics of warfare, reconnaissance and intelligence preparation. Course includes relative civilian methodology for comparison and contrast. Open to all students.
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MILS 2553 - Independent Study: Cultural Understanding and Language Proficiency 3 Hours. Students earn credit for academic field experiences in a strategic language-speaking country. Some study abroad experiences may require the completion of a project; the Military Science faculty make this determination on a case-by-case basis. Prerequisite: Six (6) hours of college level language courses completed with a grade of “C” or better and acceptance to Cadet Command Active Duty for Professional Development Training (Internship Abroad). Enrollment by permission only.
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MILS 3002 - Leader’s Training Course (LTC) 2 Hours. Twenty-eight day summer camp, for incoming Juniors who have no
prior military experience, or have not participated in MILS
1000/2000 courses. LTC is designed to develop leadership experience
that qualifies and motivates cadets to enter ROTC’s college
leadership education platform. Course teaches basic military
skills, as well as integrates leadership skills training: Army
values and ethics, troop leading procedures, problem solving
process, and goal setting.
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MILS 3010L - Military Leadership: Leadership and Problem Solving Lab No Credit Hours. Students are required to lead in field training exercises, drill and ceremony, and physical fitness training. Students learn Army Infantry Tactics and Techniques and demonstrate their leadership potential using this medium. The training is intended to prepare the cadet for the Leadership Development Assessment Course experienced normally prior to the senior year of fourth year of ROTC. Co-requisite: MILS 3014.
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MILS 3014 - Military Leadership: Leadership and Problem Solving 4 Hours. Examines basic skills that underlie effective problem solving.
Analyzes the role officers played in the transition of the Army
from Vietnam to the 21st Century. Reviews the features and
execution of the Leadership Development Program. Analyzes military
missions and plan military operations. Executes squad battle
drills. Prerequisite: Junior standing plus one of the following conditions: completion of
Army ROTC basic courses, attendance in either Leaders Training
Course (LTC) or Accelerated Cadet Commissioning Training (ACT),
Veteran status, completion of basic training with any component of
US Armed Forces or High School ROTC. Co-requisite: MILS 3010L. Three hours weekly of physical fitness training plus one weekend of field training exercise is required during the semester.
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MILS 3020L - Military Leadership: Leadership and Ethics Lab No Credit Hours. Maximizes performance oriented “hands-on” training. Students are required to lead in field training exercises, drill and ceremony, and physical fitness training. Students learn Army Infantry Tactics and Techniques and demonstrate their leadership potential using this medium. The training is intended to prepare the cadet for the Leadership Development Assessment Course experienced normally prior to the senior year or fourth year of ROTC. Co-requisite: MILS 3024.
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MILS 3024 - Military Leadership: Leadership and Ethics 4 Hours. Probes leader responsibilities that foster an ethical command climate. Develops cadet leadership competencies. Prepares for success at Leadership Development Assessment Course. Recognizes leader responsibility to accommodate subordinate spiritual needs. Applies principles and techniques of effective written and oral communication. Prerequisite: Junior standing plus one of the following conditions: MILS 3014 and 3010L, Veteran status, completion of basic training with any component of the US Armed Forces or High School ROTC. Co-requisite: MILS 3020L. Three hours weekly of physical fitness training plus one weekend field training exercise is required during this semester.
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MILS 3103 - Military Leadership: Operations 3 Hours. This course provides an interdisciplinary approach to military operations including the history of operational art, planning, design, preparation, execution and assessment, problem solving, eight-step training model, military decision making process, and the operations process. Course includes relative civilian methodology for comparison and contrast. Open to all students.
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MILS 3531 - Studies in Military Science & Leadership 1 Hours. This series of courses provides specialized study of military science topics. May be repeated with different topics for six (6) hours maximum credit.
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MILS 3532 - Studies in Military Science & Leadership 2 Hours. This series of courses provides specialized study of military science topics. May be repeated with different topics for six (6) hours maximum credit.
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MILS 3533 - Studies in Military Science & Leadership 3 Hours. This series of courses provides specialized study of military science topics May be repeated with different topics for six (6) hours maximum credit.
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MILS 4001 - Contemporary Military Issues 1 Hours. Individual study for advanced undergraduates. Students will
research, write a paper, and give an oral presentation of a current
military issue. Prerequisite: Professor of Military Science and Leadership approval.
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MILS 4010L - Military Leadership: Leadership and Management Lab No Credit Hours. Students are placed in Cadet Battalion Command and Staff positions and provided with performance-based exercises and responsibilities. MSIV cadets will assist cadre in preparing MSIII cadets for Leadership Development Assessment Course and will lead underclassmen cadets in classroom leadership and field training exercises. Co-requisite: MILS 4014.
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MILS 4011 - Advanced Military Correspondence 1 Hours. Practicum for advanced undergraduates. Students will submit
prepared military correspondence. Projects written in military
style using military forms and formats. Prerequisite: Professor of Military Science and Leadership approval.
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MILS 4013 - Leadership Development Assessment Course (LDAC) 3 Hours. Thirty-two day summer camp, between Junior and Senior years, which incorporates a range of subjects designed to develop and to evaluate leadership ability. The camp places each cadet in a variety of leadership positions and requires the accomplishment of a wide range of military training missions, many of which simulate combat situations. In addition to proving their leadership ability, cadets must meet established standards in physical fitness, weapons training, communications, and small unit tactics; and demonstrate proficiency in many other military skills.
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MILS 4014 - Military Leadership: Leadership and Management 4 Hours. Builds on the Leadership Development Assessment Course experience to solve organizational and staff problems. Discusses staff organization, functions, and processes. Analyzes counseling responsibilities and methods. Examines principles of subordinate motivation and organizational change. Applies leadership and problem-solving principles to a complex cast study/simulation. Prerequisite: MILS 3014, 3010L, 3024, and 3020L or one of the following conditions: Veteran status, completion of basic training with any component of US Armed Forces or High School ROTC. Co-requisite: MILS 4010L. Three hours weekly and one field training exercise is required during the semester.
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MILS 4020L - Military Leadership: Contemporary Army Leadership Lab No Credit Hours. Students are placed in Cadet Battalion Command and Staff positions and provided with performance based exercises and responsibilities. MSIV cadets will assist cadre in preparing MSIII cadets for the Leadership Development Assessment Course and will lead underclassmen cadets in classroom leadership and field training exercises. Co-requisite: MILS 4024.
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MILS 4024 - Military Leadership: Musicians of Mars -Contemporary Army Leadership 4 Hours. Capstone course designed to explore topics relevant to second lieutenants entering the Army. Describes legal aspects of decision making and leadership. Analyzes Army organization for operations from the tactical to strategic level. Assesses administrative and logistics management functions. Discusses reporting and PCS process. Performs platoon leader actions. Examines leader responsibilities that foster an ethical command climate. Prerequisite: MILS 4014 and 4010L. Co-requisite: MILS 4020L. Three hours weekly of physical fitness training and one weekend field training exercise are required during the semester.
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MILS 4103 - Military Leadership: Strategy 3 Hours. This course provides an interdisciplinary approach to military strategy including the history of military strategy, fundamentals of strategy, strategic theory, elements of power, strategic issues and considerations. Group discussions address peer competition, nuclear deterrence, theocratic conflict, national foreign policy and the global war on terror. Course includes relative civilian methodology for comparison and contrast. Open to all students.
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MILS 4531 - Studies in Military Science & Leadership 1 Hours. This series of courses provides specialized study of military science topics. May be repeated with different topics for six (6) hours maximum credit.
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MILS 4532 - Studies in Military Science & Ledership 2 Hours. This series of courses provides specialized study of military science topics. May be repeated with different topics for six (6) hours maximum credit.
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MILS 4533 - Studies in Military Science & Leadership 3 Hours. This series of courses provides specialized study of military science topics May be repeated with different topics for six (6) hours maximum credit.
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MKT 3213 - Principles of Marketing 3 Hours. An overview of marketing’s role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing.
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MKT 3253 - Integrated Marketing Communications 3 Hours. A study of decisions involved in developing promotional objectives, creating, implementing and controlling promotional plans and the interrelationships among advertising, selling and sales promotion strategies. Ethical and international issues involved in promotional activities are studied and discussed. Prerequisite: MKT 3213.
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MKT 3273 - Fashion Retail Management 3 Hours. Merchandise buying and planning procedures used by fashion retail stores. The course focuses on budgeting, open-to-buy, allocations, assortment planning, inventory control, import/domestic production issues, and a study of store buying departments. Store operations, inventory shrinkage, markdown theory, and seasonal stock rotation are covered. Prerequisite: MKT 3213
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MKT 3310 - Seminar in Marketing 1-3 Hours. Special studies, research, and/or activities in marketing. Prerequisite: Consent of instructor. May be on campus or in field.
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MKT 3323 - Buyer Behavior # 3 Hours. Application of concepts, principles and theories from the social sciences to the study of the acquisition, consumption and disposition of goods and services by consumers and businesses. Issues of ethics and global marketing are considered. Prerequisite: MKT 3213
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MKT 3402 - Honors Research II 2 Hours. Research and development of scholarly activity. Prerequisite: Honors student, Junior standing or above, MKT 3401.
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MKT 3413 - Professional Sales 3 Hours. Principles and techniques of personal selling are addressed ranging from prospecting to closing, including making presentations, handling objections, and providing professional follow up. Classes will involve role playing and professional networking. Prerequisite: MKT 3213
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MKT 3423 - Sales Management 3 Hours. Provides integration of effective management and marketing skills in contemporary management of sales teams, including developing skills in team building, territory management, planning, research, motivation, compensation of salespeople, budgeting, organizational goal setting, and sales management strategies in dealing with channel partners. Prerequisite: MKT 3213
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MKT 3453 - Sales and Sales Management 3 Hours. Principles and techniques of personal selling are addressed.
Management concepts including supervision, control of sales
divisions, sales planning, research, motivation, compensation of
salespersons, and ethical issues are discussed. Prerequisite: MKT 3213 and junior standing or above.
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MKT 3523 - Service Industry Management 3 Hours. Analysis of hospitality service operations management. Special emphasis on customer interaction situations and development of appropriate quality service strategies. Dual-listed: HTM 3523
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MKT 3553 - Purchasing, and Inventory Management 3 Hours. This course is a study of purchasing and inventory management decision making in an international economy. It focuses on inventory control and management, including service level issues, along with purchasing strategies. Prerequisite: MKT 3213 and BADM 3933 or MATH 3513 Students cannot earn credit in both MKT 3553 and SCM 3553. Dual-listed: SCM 3553
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MKT 3563 - Entrepreneurial Marketing 3 Hours. This course focuses on the marketing decisions of entrepreneurs. Study of the techniques used to profitably identify and fill customers’ needs when operating within a limited budget during the early stages of a start-up or in a small to medium sized firm. Course strives to develop skills in applying basic marketing principles and high impact sales and promotion techniques in integrated manner to produce a practical, cost-effective action plan for start-ups and smaller companies. Dual-listed: MGMT 3563
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MKT 3583 - New Product/Service Development 3 Hours. The focus of the course is management of new product development processes, from product definition through ramp-up of product manufacturing. Using a project in which students will be asked to design and develop a product or service of their choosing, they will learn processes for collecting customer and user needs data, prioritizing that data, developing a product specification, sketching and building product prototypes, and interacting with the customer during product development. The course is intended as a very hands-on experience in the product development process. Dual-listed: MGMT 3583
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MKT 3613 - Sports Marketing 3 Hours. Course is designed to prepare students with knowledge and skills in such areas as sports promotions, sport core vs. sport extensions, and career networking in various sports industries. Prerequisite: MKT 3213
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MKT 3663 - Retail Management 3 Hours. Strategic framework is developed for understanding retailing
principles. International environmental issues affecting
implementation of retail strategy and operational aspects of
planning involving customers and ethical influences are explored. Prerequisite: MKT 3213 and junior standing or above.
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MKT 4050 - Marketing Study Tour 3 Hours. Tours to various businesses which may include: retail stores,
manufacturing facilities, museums, marts, company headquarters and
other sites related to marketing.
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MKT 4103 - Marketing Analysis 3 Hours. A data analysis course designed to inform the student about
contemporary analytical tools and models used in marketing decision
making. Emphasis will be on the integration of specific marketing
models and data analysis techniques used in marketing research,
marketing pricing analysis, market structure and definition, market
share estimation analysis, and sales and forecasting analysis. Prerequisite: MKT 3213, BADM 3933.
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MKT 4123 - Electronic Media Strategy 3 Hours. This course explores the field of electronic marketing (e-marketing) and the application of marketing strategies and tactics to electronic media. Topics include an overview of electronic media and emerging technologies, the e-business marketspace, marketing mix strategies in an e-market, the role of internet marketing in the integrated marketing communications plan, website planning and development, e-marketing metrics, building customer databases through electronic technology, and ethics and regulation in the e-marketspace. Prerequisite: MKT 3213.
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MKT 4333 - Marketing Research 3 Hours. An examination of the systematic research to marketing management decision making. Identifying problems, determining information needs, designing research, collecting data, analyzing, interpreting and reporting research findings. Cases on international and ethical questions are included. Prerequisite: MKT 3213, BADM 3933 and junior standing or above.
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MKT 4343 - International Marketing 3 Hours. Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets. Prerequisite: MKT 3213. Dual-listed: IBUS 4343
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MKT 4353 - Marketing Logistics 3 Hours. Planning, implementing, and controlling marketing systems for the flow of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Involves coordinating the activities of suppliers, purchasing agents, manufacturers, transportation modes, marketers, channel, members, and customers in domestic and international markets. Prerequisite: MKT 3213 Student cannot earn credit in both MKT 4353 and SCM 4353. Dual-listed: SCM 4353
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MKT 4401 - Honors Research IV 1 Hours. All enrolled students will present their scholarly activity. All others are expected to attend. Prerequisite: Honors students, MKT 4402.
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MKT 4402 - Honors Research III 2 Hours. Completion of honors thesis, artistic composition or other scholarly activity. Prerequisite: Honors student, Senior standing, MKT 3402.
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MKT 4413 - Advanced Professional Sales 3 Hours. Students will work to become fully prepared for entry-level sales positions including developing effective sales proposals, demonstrating mastery of sales technology, developing customer relationships and effective verbal and non-verbal communications techniques through role playing, field work, and networking. Prerequisite: MKT 3413
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MKT 4543 - Marketing Management 3 Hours. A case-oriented course involving the development and application of
marketing strategy. Ethics and global strategies are covered. Prerequisite: Senior standing and a minimum of 9 hours of marketing. Capstone course in the marketing program.
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MKT 4563 - Health Care Marketing 3 Hours. A review of concepts of planning and marketing and their application to the delivery of health care, assessment of community health care needs and resources in an ambulatory or clinical environment. Credit may not be earned in both HCA 4563 and MKT 4563. Prerequisite: MKT 3213 or ORGL 4443. Dual-listed: HCA 4563
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MKT 4663 - Retail Marketing Strategy 3 Hours. Students explore current issues, analyze retailing case studies,
and make presentations. Focus is placed on key concepts for success
in the competitive international market place with special emphasis
on service quality and leadership. Guest lecturers, tour(s) of
major retailer(s) and market centers will facilitate an insider’s
view of the challenge and opportunities in the dynamic world of
retailing. Prerequisite: MKT 3213 and 3663.
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