May 06, 2021  
2017-18 NSU Undergraduate Catalog 
    
2017-18 NSU Undergraduate Catalog [Archived Catalog]

COMM 3403 - Persuasion #

3 Credit Hours
The study of attitude and/or behavioral attitudes and the application of verbal tools designed to enhance that change. The course includes discussions of classical persuasion, theories of attitude change, and interpersonal compliance gaining strategies; and opportunities to apply persuasive strategies to a variety of contexts (e.g., advertising and sales).