Mar 29, 2024  
2017-18 NSU Undergraduate Catalog 
    
2017-18 NSU Undergraduate Catalog [Archived Catalog]

MKT 3213 - Principles of Marketing

3 Credit Hours
An overview of marketing’s role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing.