MKT 3273 - Fashion Retail Management

3 Credit Hours
Merchandise buying and planning procedures used by fashion retail stores. The course focuses on budgeting, open-to-buy, allocations, assortment planning, inventory control, import/domestic production issues, and a study of store buying departments. Store operations, inventory shrinkage, markdown theory, and seasonal stock rotation are covered.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.