Dec 02, 2023  
2017-18 NSU Undergraduate Catalog 
2017-18 NSU Undergraduate Catalog [Archived Catalog]

MKT 3323 - Buyer Behavior #

3 Credit Hours
Application of concepts, principles and theories from the social sciences to the study of the acquisition, consumption and disposition of goods and services by consumers and businesses. Issues of ethics and global marketing are considered.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.