MKT 4103 - Marketing Analysis

3 Credit Hours
A data analysis course designed to inform the student about contemporary analytical tools and models used in marketing decision making. Emphasis will be on the integration of specific marketing models and data analysis techniques used in marketing research, marketing pricing analysis, market structure and definition, market share estimation analysis, and sales and forecasting analysis.
Prerequisite: MKT 3213 Principles of Marketing and BADM 3933 Business Statistics or MATH 3513 Statistical Methods with a minimum grade of C.