Dec 08, 2023  
2017-18 NSU Undergraduate Catalog 
2017-18 NSU Undergraduate Catalog [Archived Catalog]

MKT 4123 - Electronic Media Strategy

3 Credit Hours
This course explores the field of electronic marketing (e-marketing) and the application of marketing strategies and tactics to electronic media.  Topics include an overview of electronic media and emerging technologies, the e-business marketspace, marketing mix strategies in an e-market, the role of internet marketing in the integrated marketing communications plan, website planning and development, e-marketing metrics, building customer databases through electronic technology, and ethics and regulation in the e-marketspace.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.