MKT 4333 - Marketing Research

3 Credit Hours
An examination of the systematic research to marketing management decision making. Identifying problems, determining information needs, designing research, collecting data, analyzing, interpreting and reporting research findings. Cases on international and ethical questions are included.
Prerequisite: MKT 3213 Principles of Marketing and BADM 3933 Business Statistics or MATH 3513 Statistical Methods with a minimum grade of C.
Restrictions: Junior standing or above.