MKT 4343 - International Marketing

3 Credit Hours
Strategic implications of marketing in different countries and marketing management concepts necessary to accommodate changing market structure, strategic international alliances, ethics and social responsibility relative to global markets.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Cross-listed: IBUS 4343.
Note: Credit cannot be earned in both IBUS 4343 and MKT 4343.