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Apr 25, 2025
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2017-18 NSU Undergraduate Catalog [Archived Catalog]
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MKT 4353 - Marketing Logistics3 Credit Hours Planning, implementing, and controlling marketing systems for the flow of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Involves coordinating the activities of suppliers, purchasing agents, manufacturers, transportation modes, marketers, channel, members, and customers in domestic and international markets. Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C. Cross-listed: SCM 4353. Note: Credit cannot be earned in both SCM 4353 and MKT 4353.
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