MKT 4353 - Marketing Logistics

3 Credit Hours
Planning, implementing, and controlling marketing systems for the flow of materials and final goods from points of origin to points of use to meet customer requirements at a profit. Involves coordinating the activities of suppliers, purchasing agents, manufacturers, transportation modes, marketers, channel, members, and customers in domestic and international markets.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.
Cross-listed: SCM 4353.
Note: Credit cannot be earned in both SCM 4353 and MKT 4353.