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Feb 05, 2025
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2017-18 NSU Undergraduate Catalog [Archived Catalog]
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MGMT 3323 - Creativity, Innovation, & Opportunity3 Credit Hours
Students investigate concepts related to two areas: 1. creativity and innovation; and 2. opportunity identification and assessment. Students use creativity and innovation skills to identify and evaluate opportunities in a new or existing business. Students consider environmental factors, market factors, competitive factors, and customer needs to identify and assess opportunities.
Prerequisite: MGMT 3183 Principles of Management and MKT 3213 Principles of Marketing with a minimum grade of C.
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