Dec 08, 2023  
2017-18 NSU Undergraduate Catalog 
2017-18 NSU Undergraduate Catalog [Archived Catalog]

MKT 3263 - Introduction to Digital Media Marketing

3 Credit Hours
Students gain an understanding of harnessing digital media tools for marketing purposes with an emphasis on social media platforms.  Students learn theoretical differences between social media platforms and traditional marketing tools and examine the relevance and importance of social media platforms in contemporary marketing environments.
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C.