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May 13, 2024
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2008-09 NSU Undergraduate Catalog [Archived Catalog]
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COMM 3403 - Persuasion #3 Hours. The study of attitude and/or behavior change and the application of
tools designed to enhance that change. The course includes
discussions of classical persuasion, theories of attitude change,
and interpersonal compliance gaining strategies; and opportunities
to apply persuasive strategies to a variety of contexts (e.g.,
advertising and sales). Prerequisite: COMM 1113 or permission of the instructor.
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