Apr 24, 2024  
2008-09 NSU Undergraduate Catalog 
    
2008-09 NSU Undergraduate Catalog [Archived Catalog]

HTM 4453 - Meetings and Destination Marketing

3 Hours. An examination of the special techniques utilized in marketing meetings, conventions, trade shows, tourism-related businesses, and destination areas. The course focuses on practical applications. Prerequisite: MKT 3213.