Apr 23, 2024  
2008-09 NSU Undergraduate Catalog 
    
2008-09 NSU Undergraduate Catalog [Archived Catalog]

MKT 3663 - Retail Management

3 Hours. Strategic framework is developed for understanding retailing principles. International environmental issues affecting implementation of retail strategy and operational aspects of planning involving customers and ethical influences are explored. Prerequisite: MKT 3213 and junior standing or above.