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May 07, 2024
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2008-09 NSU Undergraduate Catalog [Archived Catalog]
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MKT 4123 - Marketing on the World Wide Web3 Hours. This course provides an overview of Internet planning and the
marketing mix from a strategic perspective. Marketing planning and
implementation issues are incorporated throughout the course and
include an introduction to the Internet, Internet user
characteristics and behavior, and market segmentation. Prerequisite: MKT 3213.
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