Apr 19, 2024  
2008-09 NSU Undergraduate Catalog 
    
2008-09 NSU Undergraduate Catalog [Archived Catalog]

MKT 4333 - Marketing Research

3 Hours. An examination of the systematic research to marketing management decision marking. Identifying problems, determining information needs, designing research, collecting data, analyzing, interpreting and reporting research findings. Cases on international and ethical questions are included. Prerequisite: MKT 3213, BADM 3933 and junior standing or above.