| |
Apr 19, 2024
|
|
|
|
|
2008-09 NSU Undergraduate Catalog [Archived Catalog]
|
MKT 4353 - Marketing Logistics3 Hours. Planning, implementing, and controlling marketing systems for the
flow of materials and final goods from points of origin to points
of use to meet customer requirements at a profit. Involves
coordinating the activities of suppliers, purchasing agents,
manufacturers, marketers, channel, members, and customers in
domestic and international markets. Prerequisite: MKT 3213 and BADM 3933.
|
|