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Aug 31, 2024
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2017-18 NSU Graduate Catalog [Archived Catalog]
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PMBA 5363 - Domestic and Global Marketing Management3 Credit Hours This course will assist students in developing a marketing plan in an increasingly global economy and uncertain environment. The course will use cases to assist students in applying marketing tolls in making decisions. Prerequisite: Approved undergraduate marketing course or MBA 5023 Foundations II: Marketing and Economics. Note: Topics will include marketing strategic planning, buyer behavior, marketing mix, and marketing analysis.
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