PMBA 5363 - Domestic and Global Marketing Management

3 Credit Hours
This course will assist students in developing a marketing plan in an increasingly global economy and uncertain environment. The course will use cases to assist students in applying marketing tolls in making decisions.
Prerequisite: Approved undergraduate marketing course or MBA 5023 Foundations II: Marketing and Economics.
Note: Topics will include marketing strategic planning, buyer behavior, marketing mix, and marketing analysis.