MBA 5333 - Marketing Strategy

CIP Code 521401
3 Credit Hours
Introduces fundamental concepts in formulating domestic and international marketing strategies. Emphasis will be placed on identification and evaluation of marketing opportunities, issues relating to the marketing mix, and marketing strategy implementation and organization.
Prerequisite: Approved undergraduate principles of marketing or MBA 5023 Foundations II: Marketing and Economics (should be taken in sequence by semester with all lower numbered MBA courses, such as all those listed above, taken concurrently or previously)