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Nov 12, 2025
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2019-20 NSU Undergraduate Catalog [Archived Catalog]
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MKT 3213 - Principles of Marketing
CIP Code:
Description: An overview of marketing’s role within society and within an organization. Surveys consumer behavior, market research, pricing, promotion, product issues, distribution, marketing management, marketing ethics and global marketing.
Credit Hours: 3
Contact Hours:
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