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Mar 28, 2024
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2019-20 NSU Undergraduate Catalog [Archived Catalog]
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MKT 3663 - Retail Management CIP Code:
Description: Strategic framework is developed for understanding retailing principles. International environmental issues affecting implementation of retail strategy and operational aspects of planning involving customers and ethical influences are explored.
Credit Hours: 3 Contact Hours:
Prerequisite: MKT 3213 Principles of Marketing with a minimum grade of C. Restrictions: Junior standing or above.
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