MKT 5103 - Advanced Multi-Environment Market Analytics

CIP Code: 521401

Description: Students will learn to apply analytical techniques in traditional, digital, scanner, and other data environments to meet marketing challenges through forecasting, risk analysis, pricing analytics, choice modeling, product positioning, segmentation, and market targeting. The analytics would include using probability models and statistical predictive analytics, with scenario planning for digital and social media.

Credit Hours: 3
Contact Hours:

Prerequisite: MBA 5123 - Analysis for Business Decision Making
Note: UC